It’s time to get to the meat of e-commerce search engine optimization now. The 5 tactics listed below will help you optimise your store, improve your Google ranking, and increase website sales.
1. Perform Keyword Research for Online Stores
Researching keywords is the cornerstone of any SEO plan by an SEO services provider in Delhi that works. In order to determine the search phrases your target audience uses to find companies and goods similar to yours, keyword research is carried out.
You can look up keywords related to your company using programs like the Surfer Keyword Extension, SEMrush.com, or Google Keyword Planner. You should take into account the following three things when doing so:
Search volume: The monthly number of times this keyword is searched. Be aware that this can change depending on the locale and language.
The difficulty of a keyword is determined by how many authoritative domains are already ranking for it in search results.
Relevance: How closely a keyword matches your company’s objectives and what the user is looking for (can be rather subjective). The best eCommerce SEO services can help you with that.
Consider what search keyword would be most appropriate for each of your present pages (web pages, category pages, product pages, etc.) as one strategy. After checking the search volume and complexity for this term in your keyword research tool, you may decide if it’s appropriate for your company.
It might be simple to gather all of the URLs for your website, map keywords to individual pages, and arrange your keyword research using a spreadsheet program like Google Sheets. You may check your rankings over time using analytics tools like Google Search Console, and utilise this information to guide your keyword strategy.
2. Create a User-Friendly Online Store
For any business, having an interesting, user-friendly website is crucial. You can make one yourself or you can hire the best eCommerce SEO services for the same. You should design your website with simple navigation and obvious internal connections and icons. It should also include interactive pages to make it simple for clients to find and buy your products. This is especially important because you will probably need to manage a lot of pages.
To optimise your website, think about collaborating with an experienced web designer. To make sure your site is user-friendly for all users, they will consider user experience signals, page depth, content hierarchy, site speed, and more.
3. Use On-Page SEO Techniques by Best Ecommerce SEO Services
You may start optimising your pages for your target keywords once your keyword strategy is decided. In order to prevent numerous sites from targeting the same term, each page should concentrate on one particular keyword or collection of keywords.
Take your product page for women’s black leather boots as an illustration.
You conduct some keyword research and find the phrases “women’s black leather boots” and “black leather boots for ladies” have received 4,400 searches each (1,600 searches). These keywords will be very different from the ones you use on your page for “black leather boots for men.”
Then, to optimize your product page, you should adhere to the following on-page best practices:
Title tags should contain your target term (e.g., “The Heather – Black Leather Boot for Women | Brand”).
- In the body content of your page, use your target term
- Possess a product image with optimum picture alt words
- On the page, use an H1 header and several illustrative H2 headings
- Internal citations for relevant goods and pages
- Remove stop words from your website’s URL, such as “of” and “the,” and make sure it conveys what the page is about.
- Create interesting content that highlights the product and appeals to customers
4. Produce Informative, Evocative Content
When it comes to SEO by an SEO services provider in Delhi, you may have heard the adage “Content is king.” This is unquestionably applicable to e-commerce companies. Along with optimization, your content is crucial in turning visitors into paying clients.
Who would want to visit a website only to find it to be filled with dull, lifeless content? Your content gives you the potential to stand out from the competition, express your brand voice, motivate readers to take action, and, yes, even improve the search engine ranking of your website.
To develop outstanding content for your e-commerce firm, take into account these copywriting best practices.
5. Spend Money on More Organic Marketing Avenues
There are more platforms besides just your website that might draw customers to your store. Amazon, Pinterest, and YouTube are excellent examples of other search algorithm-driven platforms that might help shoppers find your products.
These platforms each have unique “surfacing” elements. These for Amazon include the use of keywords in your product listing, client testimonials, and product descriptions. Engagement and keyword optimization are quite important for Pinterest. Additionally, including keywords in your video’s title, description, and profile on YouTube can assist viewers in finding your material. You can hire an SEO services provider in Delhi for professional help.